Thanhnien Grows 58% Users Retention Rate with
Dable’s Recommendation Solutions
News, Traffic Increment
Thanhnien.vn is one of the leading Vietnamese language daily news.
Challenge
To be attractive to user in a fierce competition
The competition for daily news in Vietnam is very intense, with even tougher competition from social networking sites, where users tend to spend more time on site.
Thanhnien wanted to stand out from similar daily news publishers while increase retention rate for users. Thanhnien has a strong team of editors with a lot of newly produced contents; however, Thanhien’s recommendation system was limited to certain algorithms, which weren’t personalized to each user.
Solutions
Understand the readers by providing high quality recommendations
Instead of placing too many ads, Thanhnien focuses heavily on article recommendation by utilizing Dable’s Recommendation solutions to bring the best experience for users. Thanhnien has very high standards for ad quality and wants to develop their site sustainably through high quality recommendation solutions. When traffic increases, Thanhnien revenue also reflects positively.
Dable’s high-quality recommendation solutions help Thanhien grows its user retention rate & traffic increases which then reflected in Thanhnien revenue positively.
Results
Revenue increase
Before working with Dable, Thanhnien has PV/UV rate of 3.22, meaning a unique user reads about 3.22 articles on their site. Their partnership with Dable in 3 years enables Thanhien to grow their user retention rate by 58% resulting in higher PV/UV of 5.09.
+58%
User retention rate increased
“We have used the technology of different companies but we realized that the recommendation technology of Dable is the best. This technology increased users experiences and help our website increase page views and revenue."
- Mr. Huy Huynh, Deputy Advertising Manager Thanhnien